The reason of your blog is to inform, persuade, provoke controversy or entertain an audience. Publishing valuable content gets your blog found and creates a strong web presence as more readers discover it. Publishing value-added content is bound to increase your authority in your niche and make Google your blog’s best friend.

An Introduction to SEO

Read Google Webmasters Articles and learn how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results.

Also Read What Is Search Engine Optimization and Web Search Strategies in Plain English to discover the basic elements that make your blog attractive to search engines.

1.  Publish valuable content

Google likes original content that provides reader value.

Consider where your audience is at and publish useful content that delivers what your readers need to know and want to know.

Get good search engine results by publishing lots of relevant keyword rich content that’s useful to readers.

Search out best practices of experts in your field. Add your own insights and innovative approaches to solve problems and create a valuable educational resource.

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Build a collection of timeless content that will continue to attract more readers over time as you and other bloggers refer to it, even though it may be buried in the archives of your blog.  

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2.  Update content frequently

Google likes sites that publish valuable content frequently.

Updating your blog with fresh content regularly is a must for gaining and retaining readers and search engine attention.

Offering tips of the day and/or weekly updates and/or monthly newsletters increases reader to draw and site activity.

The more frequent the changes, the more dynamic the site becomes and the more search engine attention there is. 

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3.  Publish authoritative content

Google likes content by bloggers who have earned authority in their niche as they can be trusted.

Authoritative bloggers publish content that in large part defines quality guidelines and best practice within any niche.

Their sites and their communication skills define what effective blogging is all about. Back linking to their content in relevant posts of your own is a sound practice.

The Google Webmaster “Quality Guidelines,” outline some illicit practices that lead to a site being removed from the Google index or otherwise impacted by an algorithmic or manual spam action.

4. Publish error free content

Google likes organized, accessible sites with readable content, free of grammar and spelling errors.

Don’t overlook editing and proofreading; spelling and grammar count. Visual aides increase understanding.  Use the power of good graphics to help convey meaning but don’t over do, and if you fall into the Junkweb trap, at least make it work for you.

5. Publish popular content

Google likes sites that visitors flock to and eagerly share content from.

Human-to-human connection is key to engagement and trust is key to community building. Time flies when conversation is animated and conversations are sparked when you connect with an emotion. Relevant personal anecdotes and humor are catalytic agents for conversation.   

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A trend is a movement in one general direction, either up or down.  Viral content contains an unexpected, emotionally charged and provocative cultural element we identify with and compels us to share that content with others.

To identify trends consider ‘where’s the buzz?’

  1. What’s new in your niche?
  2. Search for What’s popular in your niche?
  3. Look or What’s popular in mainstream culture and in the blogosphere?
  4. What are the current “hot button” issues in your niche?
  5. What emerging technologies are in development?

Read more21 Simple Ways to Boost Your Content’s Viral Potential 

6.  Publish unique content

Google likes unique Plagiarism Free content.

If you think users are less sophisticated than search engines when it comes to detecting duplicate content, you are wrong.  Social media floods us with impersonal link exchanges that are difficult to sift through.

Readers and gravitate towards blogs that don’t publish the same old – same old. Unique content attracts traffic, prompts conversation and helps position you as a thought leader in your field. 

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The Creating Valuable Content A Step-By-Step Checklist (PDF) is designed for digital content creators and defines valuable content using five benchmarks:

  1. Findable
  2. Readable
  3. Understandable
  4. Actionable
  5. Shareable


Focus on publishing content that informs, helps and/or entertains your target audience. Learn how to use social media to promote your valuable content effectively and Google will become your blog’s best friend.

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